Essay in Social Work Theory

MODULE NAME: THEORETICAL PERSPECTIVES IN SOCIAL WORK ASSIGNMENT TITLE: Choose at least two social work theories; explain their main principles, advantages and disadvantages and apply them to the assessment, planning and intervention in one of the case studies provided below. Discuss your rationale for choosing the theories selected. Case Study 2: Ramesh Ramesh is 45 year old Sri Lankan man who works as a telephone engineer. He lives alone, but for many years he looked after his elderly mother, who died 18 months ago. Ramesh was recently hospitalized after a suicide attempt.He had been taken anti-depressants for several months before he took an overdose. According to his sister, he had become depressed and was drinking and smoking a lot, and hardly ever eating. He had been taking time off, and at risk of losing his job with BT. His sister says that Ramesh went downhill after the death of their mother, but that she was surprised at this as he always complained about at the things he ha d to do for her when she was alive. The sister has a family of her own, but says that she has tried to involve Ramesh in her family, but he had mostly refused.He had friends who he used to play cricket with, but he has stopped seeing them. He had been saying that there’s nothing to live for, and he wanted to be left alone. Ramesh is due to be released from hospital in two weeks time. WORD COUNT: 3,221 Theory is defined as a set of ideas which can be beliefs or assumptions that guides social work professional to provide high quality practice and work effectively (Oko, 2008:6). A theory represents therefore a tool for social work to use. It also helps workers to make sense of what is happening on people’s life and what can be done to help them.This piece of work aims to explain the main principles, advantages and disadvantages of attachment and crisis intervention theories. Also, how these theoretical frameworks direct workers to carry out assessment, planning and interv ention process and apply them to Ramesh’s case study illustrates above. I will then consider how far these models facilitate anti-oppressive practice in working with service users and why I choose them. To begin with, I will talk about attachment theory. The background of this theory was first developed by Freud.He was a psychoanalyst who viewed the bond between mother and an infant as sexually orientated. â€Å"The bond which links mother to infant is libido† (Holmes 1997:62). According to Freud, an infant expresses anxiety when he or she cannot suck the mother’s breast. During the feeding, an infant â€Å"discharges his libido† (Holmes 1997:62), in consequence the retention of anxiety diminishes. In the contrary, John Bowlby saw attachment between a mother and an infant as a â€Å"psychological bond in its own right not an instinct† (Holmes 1997:63) as Freud has described it.In addition, a child needs a mother to satisfy a physiological need to b e able to cope throughout the life course. According to Bowlby, an infant that experiences separation or loss from the mother can have mental problem in adulthood or juvenile delinquency in childhood. The nature of the bond is about love, affection and a consistent and emotionally invested person in a child. In the absence of love, a child feels disorientated, lost and unhappy. â€Å"I am close to my loved one I feel good, when I am far away, I am anxious, sad or lonely† (Holmes 1997:67).The proximity seeking is essential because a child needs to be comforted when feels distress, for this reason a cuddle or a touch from a love one is a great help. Bowlby also stated that the proximity of the main care giver, who is the mother, is essential. Babies need to feel attached to one person. He argued that the mother was the best person to play that role. According to Bowlby babies have a biological need to form an attachment to a particular person who feeds and cares for them. He ca lled it monotropy. He maintained that this was a survival instinct without it the child would be exposed to danger.This attachment occurs only in a vital period of time, which is the first five years in order to achieve a particular skill. He called this period â€Å"critical period†. The absence of the mother as attachment figure leads to maternal deprivation. Bowlby believed that maternal deprived children were more likely to develop poor social adjustment and difficult relationships in adolescence and adulthood. Subsequent to these others researchers said that it is not the absence of the mother but the presence of conflicts and disruption during the upbringing of children that cause difficulties in late life (Holmes 1997:51).For Bowlby, mothers should be devoted to their children to protect them and care for them. He believed that the interaction between a child and the main care giver helps the child to identify the self and to be ready to explore the world alone. It is called internal working model. It is a process by which a child commences to understand the self with the presence of a care giver or multiple carers leading to a positive internal working model (Holmes, 1997:78). According to Bowlby a secure child has a positive working model.In the contrary, an insecure attached child â€Å"sees himself as ineffective and unworthy of love† (Holmes, 1997:79). Bowlby would have said that Ramesh has a negative internal working model because according to his sister, he said that â€Å"there is nothing to live for and he wanted to be left alone†. He felt insecure, but again it can be argued that Ramesh’s response is explained by his natural emotion that matters to him not because he is an insecure attached child or because of the fact of loss leads to bad thoughts (Holmes, 1997:162).In a cultural point of view, maybe that was his way to mourn his mother’s death. Mourning is defined as a process of correcting the idea that, a bereaved person still feel attached to a love one who is no longer there and of overcoming the loss (Messer & Jones, 2001 :490). Different cultures prescribe different grieving rituals. Maybe Ramesh wanted to express his grieving by being alone. The other key concept of attachment theory is the response of the care giver towards the child in order to determine if a child feels secure or insecure.To understand the relationship between attachment and children’s behaviour, Mary Ainsworth made a reliable naturalistic study in 1960s of mothers and their children in their first year of life. The experience is called â€Å"strange situation†. It is described as follow. A mother and child are introduced to a room with toys. Three minutes later the child is left alone with a stranger then the mother will come again and the child is again left alone without the stranger. The aim of the experience was to see how the child reacts on the presence and absence of the mother as a sec ure base when eft alone with a strange person and the experience lasted twenty minutes (Payne, 2005:82). Five patterns of behaviour were identified: the first one was secure attachment, the second one was insecure avoidant, and the third one was insecure ambivalent, the fourth one was insecure and disorganised and the fifth one was non-attachment. Although this experience was done on a child under stress, the results of attachment are maintained throughout the life cycle. Therefore it helps to understand an adult behaviour when facing separation or bereavement.For instance to be able to understand how Ramesh was related to his mother and what kind of therapeutic strategies to use, a social worker has to consider these patterns of attachment. The fact that Ramesh cannot cope without the mother being around even though he was the one looking after her, can be interpreted as a â€Å"fear of autonomy or compromised†(Holmes1996:20). He had an insecure ambivalent attachment. He was clinged to his mother, she was a secure base moreover her death made him independent and fearful to take back his autonomy and assertiveness.He seems to be showing his anger and pain through drinking, smoking, an overdose of anti-depressant and attempting suicide. He is facing with the loss of a significant attachment figure. Bowlby’s explanation of attachment theory focuses on mother. He did not take into account of the role of the father or a different care giver or multiple care givers. In other cultures, the extended family has an importance in rising up children. Also the socio-economic aspect was not raised by Bowlby. Meaning that for him a father was the main bread winner and a mother had the duties to look after children at home.He did not consider working mothers and single parenting. But again Bowlby’s work was done during the world war 1950’s. Attachment theory did not take into account of individuality. For instance, in a strange situation, differen t children would have reacted differently. Moreover Kagan quoted in psychology and social care suggested that â€Å"avoidant infants are difficult to upset, ambivalent infants are easy to stress and that secure infants are somewhere between these two† (Messer & Jones, 2001:232).But again some people think that, the classification of attachment behaviour patterns are useful to understand children, to trace back childhood history and to be able to understand adults’ actual problems in relation to mental health. Theories give an idea about what is happening in a situation in social work profession. It also directs workers on how they are going to solve problems, what needs to be done in order to resolve the problem. Having saying that, attachment theory helps to understand Ramesh behaviour and attitude. He was admitted to the hospital because of depression.This could be explained by the fact that there is a relationship between bereavement and vulnerability to psychiatric disorder (Holmes, 1996:179). However, social worker will have the task to assist Ramesh in his explorations of his present and past life. The social worker has to understand how Ramesh is coping with the bereavement in his life. In order to do so the worker has to work in partnership with Ramesh, he is the best person to explain how he is feeling and coping, also what needs to be done to solve the problem immediately.Attachment theory helps to understand what is going on in Ramesh’s life. The next step will be to take action to help him. Crisis intervention model is then a practical tool that helps professionals to act efficiently. Crisis intervention was first developed by Roberts who defined it as â€Å"turning points in people’s lives† (Roberts quoted in Payne, 2005: 103). This means that, it is a point of time for deciding something when an individual is faced with an urgent stressful situation such as bereavement, a loss of a closer family member or a loss of job.The response should be then spontaneous. The theory focuses on a limited period of time (four to six weeks) within which a social worker helps and supports a service user who works though bereavement to develop new adaptive ways of coping. It assumes that the society we live in is a smooth society where norms and values are shared and understandable by all. Everyone should fit in it but then again in case an individual experiences distress he or she should find away to resolve it in order to conform.Crisis intervention also states that the life course of all individuals is constituted of many events crisis. According to (Roberts 1995:29) â€Å"A crisis is a period of Psychological disequilibrium and decreased functioning as a result of an event or situation that creates a significant problem which cannot be resolved by using familiar coping strategies†. In addition, people in crisis may experience a host of emotions, including feelings of anxiety, guilt, helplessness and withdrawal from friends and relatives. According to the definition, Ramesh can be considered to be facing crisis.For instance according to the information provided, Ramesh has attempted suicide, he took an overdose of anti-depressants, and he is avoiding his friends. Further to this the sister stated that Ramesh has become depressed and was drinking and smoking a lot. All of this information indicates the breakdown of Ramesh’s psychological equilibrium. The major cause of all these problems is the death of his mother. Ramesh might be scared to take on a new role. This suggests that new approaches must be developed for Ramesh to build his equilibrium.Crisis intervention theoretical method can therefore be applied when working with Ramesh to ensure that he develops new coping mechanisms. It is based on ego psychology derived from a psychologist, Freud and others who helped in the building of his work. It was developed around the observations of Caplan 1965 and others who lo oked at how people coped with a crisis in their lives. Psychodynamic ego psychology is used in crisis intervention to emphasise people’s emotional strengths in dealing with crisis (Payne 2005:98).This theory is a coping mechanism for any crisis situations including domestic violence, mental health, child abuse, drugs or alcohol problems, or the admission to hospital or care home, breakdown of close relationships etc. The crisis poses a major threat to most human beings. The response to this crisis differs from one person to another. For instance, the bereavement can be coped very well with the presence of family members and friends by one person while another whose life centred almost entirely around the dead person may feel that life is not worth and reject the support available as Ramesh did according to his sister.The theory works then towards the provision of opportunity for growth and positive changes following an emotional or physical experience which may lead a person to a break down. The idea of crisis intervention theory is to empower the person and to support them in taking the positives from the situation. Ramesh case study is a typical case where crisis intervention theory is a useful tool to use. There are lots of crisis situations surrounding him which therefore, needs intervention. Intervention has a very active, practical, directive about it.The crisis in Ramesh is not the issue of his mother’s death but rather his perception of and response to this situation. His crisis responses will be seen as drinking, smoking, taking time off the job and not eating enough. Issues raised in this case are that Ramesh is depressed and introverted as described by his sister. Crisis intervention theory suggests that a particular issue in a given crisis might represent a reaction to an issue elsewhere in the same or a connected issue. Going through this hard time might be an unfamiliar situation for him.An action at one point can therefore be expec ted to lead to a reaction elsewhere. If at this point in Ramesh’s life and intervention does not take place, then, he might go back to hospital and maybe end up with a severe mental health problem. I feel that crisis intervention can help Ramesh to develop a new coping mechanism by working through his experiences and feelings so he can see things better and return to stability. Crisis intervention looks at what someone can do rather than cannot do; therefore it is a social model of intervention.This can be achieved through the use of the seven stages of the theory described by Roberts 1995. The first stage is an initial assessment, where Rameh’s risks and safety are identified together with others. If he is thought to be a high danger to himself or to others, referral is made to a psychiatrist for consideration of hospitalisation. In the event of hospitalisation, the intervention proceeds. On the second stage, the worker should establish rapport and appropriate communi cation with Ramesh for him to understand that he â€Å"can overcome current problems and arrive at a satisfactory tomorrow† (Roberts, 1995: 20).This can be done through listening and reassuring him of a stable future. It will also help him in reducing the negatives aspects in his crisis events by structured therapy dealing with the immediate crisis that is taking small steps in dealing with his anxieties. The third stage requires the worker to explore Ramesh’s existing strengths, weaknesses and resources. It is also about identifying the major problems to deal with and addressing them. On the next stage, the worker sets some goals using the strength approach.Providing practical help and assessment of the relevant crisis issues will enable the presenting crisis situation to return to equilibrium. With Ramesh’s situation, focusing on the crisis event but also expanding beyond the factual information to include his current emotions is the first step. His crisis iss ues will be separated in order to decrease his anxieties and to help him make decisions about the smoking, drinking, relationship with his sister and playing cricket with his friends one at a time and for him to be able to define his goals and develop an action plan.In stage five, the worker should implement the plan, teaching new skills or mobilizing other support. Actions that needs to be taken are the use of a counselor to obtain detailed psychological information, identifying the barrier for example, the resilience of socialisation, acknowledgement of his strengths and interest for example playing cricket while addressing the rejection of his sister support. Moreover the elements of psychological ego psychology can also be applied to emphasize Ramesh’s strength in dealing with crisis.This method will be significant because Ramesh seems to be acting unconsciously and has a psychological disequilibrium. For instance, he has been drinking and smoking a lot and hardly eating, also isolating himself from his friends and feeling guilty that he did help his mother enough when she was alive. The therapeutic intervention will assist Ramesh to recognise his painful and repressed feelings. If Ramesh identifies his hidden thoughts and feelings, new coping mechanisms should be established through the mobilization of resources for support such as offering him bereavement counseling.The aim is to reduce continuing unpleasant effects and emotions. Then on the sixth stage, Ramesh together with his counselor need to review the actions that were taken and evaluate their success but to return back to the action if the crisis is not fully resolved. On the final stage, he would also be helped to think about potential future crisis, how they might be addressed and where future support may be found. And if his case is going to be terminated due to success of his actions, his feelings will be process around ending the therapeutic relationship.By providing crisis interventio n, Ramesh learns new ways of coping, sees himself differently and new opportunities for the future whilst being empowered to take control. According to (Thompson 2001:11) â€Å"good practice is not dependent on the use of anyone method or approach, it is more to do with using the methods in an anti-oppressive way†. This means not being only aware of the potential for discrimination and oppression in the worker and service user relationship in social work practice, but also need to constantly look at ways of using the approaches in order to reduce oppression and discrimination.The support helps him to draw out the positives from the changes he experienced. Cognitive behavioural theory also works well with crisis intervention as it comes from the psychological theories of information processing which can also correlate how Ramesh is feeling and coping with the crisis situation. Ramesh will also be aware that decisions should not be made on the basis of one problem alone as it w ill create other problems. My rationale of choosing this theory is that, a limited period of time is given to resolve the crisis and therefore, effective in terms of effort and resources.The sooner Ramesh regains control of his life the better in one hand. On the other hand, good practice takes time. Consequently, an early assessment and intervention are crucial, in order to react effectively to gear towards preventing future crisis. Also crisis intervention can be highly intrusive and directive which can raise number of issues, for example ethical dilemmas and rights such as decision making process. In summary, I have explained attachment and crisis intervention theories and how the first one helps Social Worker to understand human behaviour when facing bereavement.The second approach has a role to play in promoting the anti-oppressive approach in social work practice, by restoring as much control as possible and validating and celebrating service user strengths. It uses elements o f ego-psychology from psychodynamic perspective and promotes the time limited and more focused ways of working with service users. Although, the theories have limitations, they provide frameworks for Social Workers to engage with service users in the most effective way. Bibliography Holmes, J. (1996) Attachment, Intimacy, Autonomy: Using Attachment Theory in Adult Psychotherapy.New Jersey: Book Mart Press. Holmes, J. (1997) John Bowlby and Attachment Theory. London: Routledge. Messer, D & Jones, F. (2001) Psychology and Social Care. London: Jessica Kingsley Publishers Ltd. Oko, J. (2008) Understanding Social Work Theory. London: Learning Matters. Payne, M. (2005) Modern Social Work Theory. 3rd ed. London: Palgrave Macmillan. Roberts, A R. (1995) Crisis Intervention and Time-Limited Cognitive Treatment. London: Sage Publication Ltd. Thompson, N. (2001) Anti-discriminatory Practice. 3rd ed. Basingstoke: Palgrave.

Marketing Plan on Product Coca-Cola

Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University, Bangladesh 25th April, 2006 25 April, 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB, Dhaka-1212 Sub: Letter of transmittal Dear Sir, It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement ——————————————————————— 5 Executive Summary ——————————————————————-6 Introduction —————————————————————————-7 Beginning of the project ——————————————————–7 Preface ————————————————————————â⠂¬â€7 Company Overview ——————————————————————- 7-8 History —————————————————————————7 Coca-Cola Company in Bangladesh —————————————–8 Mission Statement ———————————————————————8 Motto of Coca-Cola: ——————————————————————–9 Strategic Goals —à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-9 Short term ————————————————————————9 Long term ————————————————————————9 Situational Analysis ——————————————————————– 10-14 Product Definition —————————————————————10 Brand Name of Coca-Cola ——————————————————-10 External Factors —————————————————————– 11-12 Demographic ————————————————————–11 Social Factors ————————————————————11 Political Influence ———————————————————12 Competitors —————————†”———————————12 Government —————————————————————12 Internal Factor ——————————————————————- 13-14 Human Resource Management ———————————————13 Technology —————————————————————-13 Management Levels ——————————————————–13 Financing Capaci ty ——————————————————–14 Marketing Department —————————————————–14 Brand Building Efforts ————————————————————— 14-15 Relationship Building Effort ————————————————– 14 Building Values ——————————————————————-14 Target Market ———————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€15 Consumption Rate ———————————————————————-15 Strategic Group Map of competitors in the beverage industry —————16 SWOT Analysis ————————————————————————-17 Critical Success Factors ————————————————————— 17-21 Strength ————————————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ 7-18 Patent ———————————————————————17 Own production plant —————————————————– 17-18 Research & Development ————————————————-18 High market share ——————————————————–18 Brand image ————————————————————– 18 Weakness ————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- 18-19 Don’t sell on account ——————————————————18 Less motivation down stream ———————————————-19 Insufficient advertisement ————————————————-19 Not skillful village distributor ———————————————19 Overconfidence in their product ——————————————-19 Opportunity ———————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-20 High growth rate ———————————————————-20 Huge local market ——————————————————–20 Acceptance of Pet bottles ————————————————–20 Good relationship with the distribution channel —————————20 Good relation with the Government —————————————20 Threats ——————————†”——————————————21 Other existing company —————————————————21 Good taste of competitors ————————————————-21 Political instability ——————————————————–21 Better professional promotion of competitor ——————————-21 Maslow’s Hierarchy of Needs ——————————————————–22 Marketing Mix ————————————————————————– 22-26 Product ————————————————————————–22 Price ——————————————————————————23 Distribution Channel —â €”——————————————————24 Promotion ———————————————————————– 24-26 Promotional activities of Coca-Cola —————————————24 Sales Promotion ———————————————————–25 Advertising —————————————————————-25 Public Relation ——————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€26 Strategy Alternatives ——————————————————————26 Strategy Recommendations ———————————————————-26 Brand Element Choice Criteria —————————————————– 27-28 Exorability ———————————————————————–27 Meaningfulness ————————————————————â €”—27 Transferability ———————————————————————28 Adaptability ———————————————————————–28 Protect ability ———————————————————————28 Marketing research ——————————————————————-29 General objective ——————————————————†”———29 Specific research ——————————————————————-29 Data collection ——————————————————————29 Bibliography: ————————————————————————-29 Acknowledgement First of all, we would like to thank our lecturer Mr. Rumman Hassan; we are grateful to him for his cooperation in preparing this report. His proper guidance & helpful attitude help us to make this report. We like to thank Mr. M. A. Majed manager (statistics) of Tabani Beverage Company limited from whom we collected all the information. We offer special thanks to Mr. Shah Suja of Abdul Monem Ltd who really helped us by giving some information, which is required for our project. We also like to thanks Mr. Mustafir rahman who is a student of IUB & at the same time he is a distributor of coca-cola in Maymanshig districts who helps us to provide information. Executive Summary More than a billion times everyday, thirsty people around the world reach for beverages for refreshment. All around the world, drinking beverage is like an entertainment for people. Soft drinks are considered as consumer products. All round the world we can see a different marketing phase used by the beverage producing companies but in Bangladesh it is a little different. The companies do not directly sell their products to the end consumers. Companies such as Soft Drinks (Coca-Cola, Pepsi, RC-Cola, Uro-Cola, Virgin, etc), Mineral waters (Fresh, Mum, ACME and etc), Juices (Pran, Danish, Sezan, etc) are dependents on the distribution channels for making their products reach the final consumers. As the companies are not making the people aware about their beverage through directly selling it to them, they use other media and means to make its customers know about their products. They use the advertisements as one of the most important promotional tools. Along with advertisement they also use other promotional tools. We have done a study on Coca-Cola Company with the aim to learn about the different marketing prospects in Bangladesh and our selected product is Coca- Cola. Like always the company is doing quite well although at the current moment RC-Cola is dominating the market a little more than Coca-Cola. Still Coca-Cola has more market share than its competitors. Coca-Cola has an effective marketing and advertising campaign. As the company does not have that skillful village distributor they cannot reach out to a lot of people. There are lots of recommendations which are provided for the improvement of the functionality in the marketing sector The company’s investment in local communities in over 200 countries totals billions of dollars in jobs, facilities, marketing, purchase of local goods and services and most importantly the local business partnership. Introduction Beginning of the project We are students of MKT-302 â€Å"Marketing Management†. Our faculty Mr. Rumman Hassan, Lecturer, School of Business, Independent University, Bangladesh has assigned to us this report writing as a part of our course study. We are sincerely thankful to him for assigning or group such type of a project work in a group of four members. Preface In the past we had only two foreign companies in the production of beverages. One is Coca-Cola Company and the other Pepsi. In the recent years there is a change that we all can see. Some newer companies have entered into this market. Still Coca-Cola is holding on to its position in terms of its market share and market position. Like always it has got the same tremendous response from the people in Bangladesh. Previously it used to dominate a little more than what it does today. After the introduction of RC-Cola, a sister concern of Partex group they have seen a little down fall in their market share. As people are getting more choice many of Coca-Cola’s customers have diverted to RC-Cola beverages. Still with the company’s ever attracting advertise they have been able to hold on to most of its customers. They also serve to their customers the best quality beverage. Company Overview History The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola was established in May 1886 when a pharmacist Dr. John Styth PEMBERTON first produced syrup in a three-legged brass pot in Atlanta, Georgia backyard. Coca-Cola first bottled in 1894. Large scale bottling was only possible in 1899. They marketed and distributed the product in specific territories. Coca-Cola Company in Bangladesh Even before our independence of Bangladesh the Coca-Cola Company has started its operation in Bangladesh. Coca-Cola started its operation under a franchise agreement. In Bangladesh there are two franchisees conducting operation on behalf of Coca-Cola Company. One is Tabani Beverages Company Ltd and the other Abul Monem Ltd. Tabani Beverage was established in 1963 at 257, Tejgaon, Dhaka. It had a rated capacity of 50 BPM on and acre land area. After independence, in 1972, the plant was handed over to Bangladesh. Freedom fighter welfare trust under the ministry of industry with the increase of gradual market demand in 1985 transferred and newly installed the plant with an increased capacity of 250 BPM at Mirpur on seven acre land area. In 1993 a new plant with 500 BPM capacities was established just beside the previous plant. Now the total production line capacity of the company is app. 830 BPM. Tabani beverage produces 175 ml, 250 ml, 50 ml and 1000 ml glass bottle. They supply Coca-Cola drinks to Dhaka and Rajshahi divisions. Other than Tabani beverage the other franchisee of Coca-Cola Company is Abul Monem company ltd. In 1982 Abul Monem started their operation after they acquired the plant of K. Rahman & Company. In 1987 the company made an aggressive move to expand their market. They installed new H & K bottling line along with and installed capacity of 450 BPM at Comilla. Furthermore they company established another plant Chittagong. The state of the art bottling plant with an installed capacity 600 BPM is the most modern plant in the country and is equipped with the straight-line-technology from KHS German. Abul Monem produces the PET Bottles, CANS and GLASS Bottles of a newly introduced product. Mission Statement Respect for labor and a human right is the fundamental to Coca-Cola Company’s principles for conducting business around the world. We treat our employees in more that 200 countries in which we do business in fairness, dignity with respect. Or bottling partners and we operate in accordance with local laws and contribute to the communities. Ultimately, a company’s identity is measured by how it connects with people and with the world around it. That is why The Coca-Cola Company’s mission is articulated as a promise. The Coca-Cola Company exists to Benefit and refresh everyone it touches. All of our success, both past and future, is a product of this promise. Our growth hinges upon our ability to build and nature relationship-with consumers, customers, bottling partners, suppliers, government agencies, communities, employees and share holders. Further, as we help to build thriving communities all around the world, we seek to ensure a healthy and sustainable marketplace for our beverages-today, and far into the future. Motto of Coca-Cola: Through out the history of the world’s most popular soft drink, advertising for Coca-Cola has followed the trends of time. Coca-Cola’s advertising slogans are memorable and create lasting impressions. Since the first slogan was introduced in 1886 ‘Delicious and refreshing’. The overall theme has been refreshment- one of the pleasant things in life, distinctive and available nearly everywhere. Motto followed the lead to make Coca-Cola the best known soft drink in the world. Today, motto for Coca-Cola and the company’s other products are carefully aimed towards individual tastes while understanding the universal appeal of refreshment. And very appropriately, the company has globally launched its new motto Theme –â€Å"Enjoy Coca-Cola†. ‘Coca-Cola motto’, the world’s best-known consumer product demands the talents of professionals in many different areas. The mottos that has used till now are: â€Å"Dil thanda to duniya thanda† Strategic Goals Short term To create Quality, Service, Cleanliness and Value in their current product† Long term To acquire the position as a market leader of the beverage industry in Bangladesh by producing & serving high-quality and high value-added soft drink. Situational Analysis Product Definition Coca-Cola is consumer product because final consumer for personal consumption buys it. It also falls under the category of Convenience product, which requires very little planning, Little Comparison, low customer involvement, low price. It widespread distribution at convenient place makes it easier for the consumer to purchase the product. Coca-Cola has different sizes. They have 1 liter glass bottle as well pet bottle. Coca-Cola also has 175 ml and 250ml glass bottles. In addition, they also have 1. 5 liter of pet bottle and in the recent past they introduced into the market 2 liter pet bottle coke. It has also 250ml of can coke. Brand Name of Coca-Cola Coca-Cola Has become one of the most popular and widely known Brand roduct in the world It has high brand equity, and because of its high brand loyalty, name awareness, Perceived quality, strong brand association and other assets such as patent trademark and channel relationship. The Coca-Cola brand is value at $ 70 billion. Here we are dealing with tow most important situational factors- External & Internal factors. Some important determinants for this situation analysis are as follows: |EXTERNAL FACTORS |INTERNAL FACTORS | |1. Demographics |1. Human Resource Management | |2. Social Factors |2. Financial Capacity | |3. Political Influence |3. Technology | |4. Competitors |4. Management Level | |5. Government |5. Marketing Department | Table 1: situational factors External Factors Demographic Demographic is the study of people’s vital statistics such as their age, race, ethnicity and location. It is an uncontrollable factor in the external environment. Demographic is very important for marketing managers. After survey we find that teenagers are the prime consumer of Coca-Cola products, rather than the people at the age group of 60. Coca-Cola does not have an effective and fast distribution channel in the villages of Bangladesh. Their competitors have an upper hand in this zone. From the demographic point of view we have done a survey on the population who consume more Coca-Cola. |Age Limit |Percentage of Consumer | |Below 10 |10 | |11-15 |20 | |16-20 |23 |21-25 |18 | |26-35 |14 | |36-45 |11 | |45 and above |04 | |TOTAL |100 | Table 2: Source [Tabani beverage Ltd] Social Factors The most difficult external factors for marketing managers to forecast control or incorporate into marketing plans is the social factor. Social factors include our attitudes, values and lifestyle. According to the company’s mission statement or other statements it is clear that they do not use any such ingredients (e. g. Alcohol), which, contradict to our perception, values of Islamic religion or any other norms, and believes. Political Influence In Bangladesh hartal is a part of our life. Like all other third world counties we have political problems too. The marketing manager of Coca-Cola Company generally sells Coca-Cola 8,000 cases (1 case = 24 bottles) per day but during hartal time the company faces a great loss as they cannot transport their products to the market. Other than hartals they seem to have lesser problems regarding the political condition of Bangladesh. Competitors Pepsi is a very powerful brand name and is one of the biggest competitors of Coca-Cola. They compete with Coca-Cola throughout the world and it is no different in Bangladesh. At the current moment RC- Cola is a very big brand name in Bangladesh and is the greatest rival for Coca-Cola in Bangladesh. Mountain Dew is a new brand and is a threat for Coca-Cola. RC beverages with the brand image that Partex holds in this country RC beverage easily became a big competitor for Coca-Cola. RC’s market share is increasing which in not a good sign for Coca-Cola. Mineral water such as Mum, Fresh, ACME also a competitor of Coca-Cola. Different kinds of Juice also compete with soft drinks. Government Coca-Cola has been in business in Bangladesh for a long time but still today there is no record of the company being in any conflict with the government. Coca-Cola always tries to follow the government rules and regulation and they always pays the government the taxes and tariffs while bringing in their raw materials from their Parent Company. Internal Factor Human Resource Management Human resource management refers to the system that influences employee’s behavior, attitudes and performance. The roles of the Human Resource in Coca-Cola Company are as follows: †¢ Change Agents †¢ Choose a Strategic Partner †¢ Expert Administration Body †¢ Recruit Skilled and Efficient Employees Technology Like all other companies, for Coca-Cola, technology is the most important factor. Coca-Cola uses very high-tech machines for its production. In 1993 a new plant with 500 BPM capacities was established just beside the previous plant. Now the total production line capacity of the company is app. 830 BPM. In 1987 the Abul Monem Company installed new H & K bottling line along with and installed capacity of 450 BPM. The state of the art bottling plant with an installed capacity 600 BPM is the most modern plant in the country and is equipped with the straight-line-technology from KHS German. Management Levels Coca-Cola Company has three management levels: †¢ Strategic level: The Production Procedure, HRM, Store, Finance, Quality Control is all under his control. Technical Level: They are responsible for the administration, production, sales & distribution of Coca-Cola products. Under production department they have quality managers; under brand manager they have brand officer and marketing officer. †¢ Operational manager: They are responsible for the distribut ion of the products and are responsible for al operational activities. Financing Capacity From the financial report of 2002 and 2003 we can conclude that the company has a very good and sound financial capacity. Coca-Cola has a very high level of income. Moreover they are successfully conducting their business all over the world. Marketing Department All their distribution & sales promotion falls under this department. Coca-Cola Company has the marketing intelligence. They do a survey in all over the market situation and then they decide what step they should take. During the off seasons the marketing managers takes some promotional activities and uses few strategies to maintain their economic growth rate. The promotional strategies they use are like giving gifts, coupons, scratch cards etc. Brand Building Efforts Relationship Building Effort As the world's largest bottler of liquid, nonalcoholic refreshment, we operate in markets with dramatically different consumer preferences, product delivery systems, economic conditions, and marketplace opportunities. Despite these variables, Coca-Cola Enterprises meets the needs of local customers and communities throughout its diverse territories with a strong commitment to local, community-based marketing and superior marketplace execution. These concepts, combined with our firm belief in a decentralized operating structure that places responsibility and accountability as close as possible to the customer, clearly distinguishes Coca-Cola Enterprises from other bottlers. Building Values The people of Coca-Cola Enterprises are the heart and soul of our business, building relationships with our customers and our consumers in the communities we serve. By putting people first, we hope to create value for everyone touched by our Company. We strive for an atmosphere in which all employees are comfortable being themselves – offering ideas, making suggestions, expressing views, and appreciating our shared and unshared differences – regardless of their age, race, gender, nationality, ethnicity, religion or sexual orientation. Target Market From the above table we can see that Coca-Cola Company’s main target audience is the teenage people (16-20). They aim their advertisement mostly at them. Then they target the age group of 11-15. They are also quite a significant consumer of Coca-Cola products. They hardly target the aged people. Their target is between the ranges of 11-35 years old population. Consumption Rate Figure 1: Consumption rate of Coca-Cola & other brands No matter how hot or â€Å"cool† the flavor feud becomes this summer; Coke won't be sweating it too much. Coca-Cola up 30 Tk to 40 Tk, the world's largest beverage maker, is still comfortably perched in its slot as the local market leader, according to Beverage Digest. Currently market share of product Coca-Cola is 23%. Comparing to other beverages Coca-Cola is the market leader product brand. Strategic Group Map of competitors in the beverage industry Figure 2: Strategic Group Map of competitors in the beverage industry Products in adversely affected strategic groups may try to shift to a more favorably situated group. Here in beverage industry entry barrier is low that’s why too much product are available. Currently Coca-Cola, Pepsi, RC-cola, Virgin cola stands in same strategic group. Here Coca-Cola is the leading product of the beverage market industry in both market share and revenue generation. Pepsi has 2nd largest market share but its revenue generation is less than RC-cola. RC-cola has low market share comparing Coca-Cola and Pepsi but revenue generation is high. In Beverage industry upper 10, RC orange are the worst revenue generation product. Mum mineral water has demand but that’s market share is also low comparing to Coca-Cola. In this figure u see strategic gap. No company wants of reached their product in that position because it is not possible low market share with high volume of revenue. On the other hand no company wants for a product with high market share but low revenue generation. SWOT Analysis Strengths |Weaknesses | |Patent |Do not sell on account | |Own production plant |Less motivation down stream | |Research & Development |Insufficient advertisement | |High market share |Not skillful distributor | |Brand image |Over confidence on their product | |Opportunities |Threats | |High growth rate |Other existing company | |Huge local market |Good taste of competitor | |Acceptance of pet bottles is higher than |Political stability | |bottles |Better professional promotion of other | |Good relation with distribution channel |competitor | |Good relation Govt. | Table 3: SWOT Analysis Critical Success Factors Strength Patent Patent is most important and powerful strength of Coca-Cola Company. It’s an intangible asset for the company. Coca-Cola Company is a very well established group not only in Bangladesh but also all through out the world. They have a strong brand image all over the world and the same follows in Bangladesh. First half of the Coca-Cola Company is trade marked as â€Å"Coca†, so nobody can use this name. Patent is their powerful strength because its carries their image as one of the most reputed producers of beverage in the whole world. Own production plant: Coca-Cola Company has their own production plant in Bangladesh-Tabani Beverage established their own production plant with the capacity of 250 BPM, and beside that they newly installed higher capacity of 500 BPM. So they don’t need to depend on others. They only import the Syrup from the patent company & produce it for production. Another franchisee, Abdul Monem Company Ltd. started bottling line with the capacity of 450 BPM. Furthermore, they installed the most modern bottling plant capacity of 600 BPM from KHS German. Research & Development: They have well-established research & development department where they research over their existing product concentration & try to develop it. They also do researching on different taste of their products. They have highly qualified employees for their research & development dept. High market share: They are the most prominent manufacturers among all the beverage company in Bangladesh. They have higher market share than their competitors. Coca-Cola captures a market share of 26% where as the other products of Coca-Cola Company has very little share compared to it. Their greatest rival in Bangladesh is RC-Cola, which has a market share of only 19%. This shows that Coca-Cola Company has a high market share. Brand image: They have the most dominant brand name all over the world; they made their image for their brand name â€Å"Coca-Cola†. Whenever people think about soft drinks, the first name that comes into their mind is Coke. This shows how popular they are and how strong is their brand image. Weakness Don’t sell on account: Coca-Cola Company doesn’t sell on account, whereas other companies like selling on account to their dealers. For not selling on account their profit margin tends to go down. Also, they are loosing their dealers and distributors. Other companies are attracting those distributors and as distribution channel is the only way that the company can use to reach its final consumers they are facing serious problems. Less motivation down stream: They are very steady flow motivators for their product. They motivate but not so strictly, mean not maintaining the time period†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ [Need more] Insufficient advertisement: In our country, Coca-Cola does not have enough advertisement promotion. Thus their competitors are professionally more advanced than them. Their customers are not properly informed. They think that their brand name would always do the trick for them. Due to less advertisement promotion they are behind their competitor. We hardly can find any advertisement of Coca-Cola in villages. So, many of the customers of that parts of Bangladesh are not having Coca-Cola. Not skillful village distributor: Coca-Cola does not have a good and skillful village distributor. Coca-Cola products can hardly be seen in village areas. Their advertisements are also hardly seen in those areas. The distributors are not promoting Coca-Cola products in villages, which their competitors are. Their distributors do not have outlets or any other such facilities, which could be promotional for the company’s products. Overconfidence in their product: Just from the point mentioned above we can know that the company has overconfidence over their product. As they are the first beverage producers in the world and has a very strong brand image and patent, the company thinks that they will be able to sell their products without too any promotional activities. Coca-Cola does not have too much advertisement and are also not willing to sell their products on account to their dealers. As such they do not have that good distribution channel outside Dhaka city. They think people would buy their products because of its brand name. Opportunity High growth rate: From its very inception in Bangladesh, Coca-Cola has a very potential market in our country because of its international reputation, quality and high acceptance among people of all ages. Coca-Cola does not have that good distribution channel outside Dhaka but now they are trying to get hold of better distributors and thus the village people can have access to their products. So it can be seen that in the near future they can have even a greater market share than today. Huge local market: The selling activities of Coca-Cola are very high in the local market than other existing company. They capture the whole market by giving the best quality to their customer and dealing professionally. Acceptance of Pet bottles: Coca-Cola launched attractive pet bottles, which is accepted by the entire customer, as it is portable and people are willing to buy these pet bottles rather than the bottles. So their effort to launch pet bottles is successful. Good relationship with the distribution channel: Coca-Cola Company and its distributor have a very good relationship with each other. They supply their product according to their needs. They promote their distribution channel through discount & allowances. They serve their dealers on time. Good relation with the Government: Good relationship with the Govt. is very important for any company to run its business. Threats Other existing company: The other rising companies are becoming threat for Coca-Cola. Opening of one company decreases 1% market share each year. Today RC Cola is a very reputed beverage producer and with their attractive advertisements and distribution channels they are at this moment in a better position then Coca-Cola and it is a big threat to them. Not only RC Cola but Pepsi, Virgin and euro lemon are also in this business. This means that consumers have more options to choose. Good taste of competitors: The other beverage company’s product is also coming up with the different taste like; mountain dew, URO cola with lemon, Fizz- UP, Pepsi has but Coca-Cola Company does not have any product like that in our country. So that it’s been a great threat for Coca-Cola. Political instability: Like all other companies Coca-Cola also faces a lot of problems regarding the political situation of our country. The political instability creates a lot of problems in the production of goods. Due to hartals, the transportation of their products is affected a lot. Better professional promotion of competitor: Competitors are becoming very professional with their advertising. RC Cola has designed a very attractive advertisement. They are using all well-known models like Nobel and Reshmi, who is an Indian model, for heir advertisements. Not only RC-Cola but also other beverage producers are using models and jingles for their advertisements. Coca-Cola on the other hand does not have that many advertisements an as such is being threatened by its competitors. There is a possibility that their competitors would capture greater market share through advertisements. Maslow’s Hierarchy of Needs In 1943, Abraham Maslow first published his famous â€Å"Hierarchy of Needs† to explain what energizes and directs human behavior. It is no accident that very successful brands, such as Coke, appeal too many of Maslow’s deficiency and growth needs and that these needs are linked to powerful emotions: †¢ Physiological Needs (Coca-Cola quenches thirst and hunger. It is† delicious†& â€Å"refreshing. †) †¢ Safety/Security Needs (Coca-Cola is safe to drink worldwide. It is unchanging: â€Å"Classic Coca-Cola. †) †¢ Belongingness Needs (You are part of a large group of people who love Coca-Cola. ) †¢ Esteem Needs (Coca-Cola is recognized as a premium soft drink worldwide. It also call to mind memories of â€Å"special times and places. †) †¢ Aesthetic Needs (All Coke ads and designs have a sense of order and beauty. †¢ Self-actualization Needs (On the Coca-Cola web site, there are many stories on how Coca-Cola has deeply affected people’s lives) Marketing Mix Product Our selected product is Coca-Cola. Coca-Cola has different sizes. They have 1 liter glass bottle as well pet bottle. Coca-Cola also has 175 ml and 250ml glass bottles. In addition, they also have 1. 5 liter of pet bottle and in the recent past they introduced into the market 2 liter pet bottle Coca-Cola. It has also 250ml of can Coca-Cola. What's in a Coca-cola †¢ Carbonated Water †¢ High Fructose Corn Syrup †¢ Caramel Color †¢ Phosphoric Acid †¢ Natural Flavors †¢ Caffeine Price The retail price of the beverage products are given below: Product Item |Quantity per pack |Price | | | 250 ml. |12. 00 Tk | |Coca-Cola |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | | | 250 ml. |12. 0 Tk | |Sprite |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |Fanta | 250 ml. |12. 00 Tk | |RC- cola | 250 ml. | | |500 ml |10. 00 Tk | | |1000 ml. (Pet) |18. 00 Tk | | |1500 ml |35. 00 Tk | | | |45. 00 Tk | |Pepsi | 250 ml. |12. 00 Tk | | |500 ml |2 0. 0 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |7 up | 250 ml. |12. 00 Tk | | |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 0 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |Mum |500 ml |10. 00 Tk | | |1000 ml |20. 00 Tk | |Sezan juice |250 ml |15. 00 Tk | |Pran juice |250 ml |12. 00 Tk | Table 4: Source [Tabani beverage Ltd] Distribution Channel Figure 3: Distribution Channel The company will establish an extensive distribution channel for all brand of coca-cola company to make it available throughout the country. It will build six distribution centers (Agent) in the six divisions of Bangladesh: Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, and Barishal. From these distribution centers, they will supply the coca-cola & other brands to different districts dealers. From dealers, the sales representatives will supply retail shops (small and mega) on the basis of their demand. The small traders will purchase Coca-Cola directly from the dealers. Promotion Promotional activities of Coca-Cola Promotion means activities that communicate the merits of the product and persuade target customers to buy it. According to Coca-Cola promotion is one of the major tools of marketing. A good way of promoting a product not only helps to influence and motivate people to buy it but also give a good impression about a company and it products. Sales Promotion Sales promotion includes marketing activities-other than personal selling, advertising, and public relations- that stimulates consumers, trade and dealer effectiveness. Sales promotion can be aimed at end consumers, trade customers, or company’s employees. Coca-Cola offers all of these sales promotions every year for various purposes. Coca-Cola s sales promotion tools include free samples. Sales promotion is generally a short run tool used to stimulate immediate increase in demand. Frequently Coca-Cola uses sales promotion to improve the effectiveness of their promotion mix ingredients, especially advertising. Research shows that sales promotion complements advertising by yielding faster sales responses. Advertising Advertising is a form of impersonal, one-way mass communication paid for the sponsor. Many different media may transmit it. Examples include television, radio, newspapers, magazines, books, billboards etc. Coca-Cola does advertise by these media as well. The Coca-Cola advertising usually follows a campaign process that consists of five phases: †¢ Determining the advertising objectives †¢ Setting the campaign budget †¢ Determining the message to be transmitted to the target market †¢ Selecting the message vehicle and †¢ Evaluating the campaign Advertising is one of the most important promotional tools among the promotion mix of a company, which is used in order to convey their message along with visual effect. Coca-Cola is number one global brand in soft drinks items. So it also uses media advertising in order to capture full market coverage through out the world. In case of any sort of advertising campaign or slogan i. e. he central theme of ad is the most important part advertisement along with its storyboard. In fact, ad campaign communicates the product message to its target customers. Public Relation Concerned about the public images, Coca-Cola often spend large sum of money to build a positive consumer i mage. Public relations are the marketing function that:- †¢ Evaluates public attitudes †¢ Identifies the policies and procedures of the company and †¢ Executes a program of action to earn public understanding and acceptance. A solid public relations program can generate favorable publicity also. Thus Coca-Cola now spends huge money in the game field such as football and cricket, Sponsoring for charity shows etc. Organizing the ‘Asian Test Cricket Championship’, Coca-Cola Companies of Bangladesh paid Tk4, 000,000 approximate only for the final match of this tournament. Strategy Alternatives †¢ Maintain existing strategies †¢ Consolidate resources to focus on the soft drink market and divest of other businesses such as fruit drinks †¢ Leverage brand equity and financial resources to accelerate global market penetration with a view toward long-term profits Strategy Recommendations †¢ Focus on global market expansion †¢ Leverage brand equity and financial resources to dominate the global market †¢ Consider divesting of fruit drink lines and then reallocating resources to dominate the global soft drink market Brand Element Choice Criteria Exorability Brand Element |Criterion | |Brand Name |Coca-Cola can be easily recalled and recognized | |Slogans |â€Å"Coca-Cola Enjoy† â€Å"Always Coca-Cola† â€Å"Pio Saar Uthake† â€Å"Thanda M atlab Coca-Cola† â€Å"Dil Thanda to | | |Dunia Thanda† â€Å"Thandar naam Coca-Cola† can be chosen to enhance brand recall and recognition | |Jingles |Jingle can be also memorable | |Package |Attractive color with different packaging which contain all the information to make the package | | |memorable one | |Logos & Symbol |Unique logo and style of it by using red and white color that creates attraction to it’s | | |consumers mind | Table 5: Source [Tabani beverage Ltd] Meaningfulness Brand Element |Criterion | |Brand Name | Name of Coca-Cola has come from coco leaves and cola nut. | |Slogan |Its slogan has excellent meaning which can convey a message to build association | |Jingle |Its jingle carries distinctive message to its customer | |Package |Its packaging color convey the meaning of joy and pleasure | |Logo & Symbol |Its logo & symbol is unique and different from its competitor | Table 6: Source [Tabani beverage Ltd] Transferability Brand Element |Criterion | |Brand Name |Coca-Cola is globally accepted Brand | |Slogan |Its Slogan is easily acceptable through out the world | |Jingle |Jingle is transferable according to the culture of the host country | |Package |Packaging color and style is attractive through out the world | |Logo & Symbol

Product evaluation on bluetooth Essay Example | Topics and Well Written Essays - 500 words

Product evaluation on bluetooth - Essay Example The name Bluetooth is borrowed from Harald Bluetooth, a king in Denmark more than 1,000 years ago† (Mitchell par. 1). The aim of the current discourse is to provide a product evaluation of Bluetooth through identifying its uses, benefits, costs, and other relevant concerns that users must be aware of. Bluetooth is deemed to be designed for the purpose of providing a cheap and secure tool to connect and exchange various information between the abovementioned devices without the need for connections or wires. As disclosed by the FileSaveAs.com site, Bluetooth could be used for the following endeavors: â€Å"sending photos from your mobile, exchanging business cards, sending voice from a headset to a mobile phone, and real-time satellite navigation using GPS† (FileSaveAs par. 3). Due to the wireless capabilities of Bluetooth, one of its evident advantages is that it is less messy, easy to apply and access, and is also a cheap tool for exchanging various kinds of information from diverse technological devices. Likewise, it was also apparent that it requires low power and exemplifies low interferences. In addition, there are different options of connectivity to enable the users to apply to the devices of their personal or professional choice. Despite the apparent advantages, Bluetooth technology has also been reported to manifest the following disadvantages: (1) use of the same frequency as of the Wavelan standard; (2) in cases of presence of multiple users attempting exchange of information using the same technology, there is a need for the recipient to screen and indicate the acceptable source; (3) it was reported to include diverse security mechanisms to prevent violations of privacy and confidentiality (Neamo). In fact, there were reported security breaches and concerns regarding Bluetooth that were revealed, to wit: bluejacking; calls being overheard; identification of similar devices in

Prostitution in Victorian Society Essay Example | Topics and Well Written Essays - 2250 words

Prostitution in Victorian Society - Essay Example The streets of London immortalized by Dickens in their fascination and horror were in many ways embodied by the spectacle of prostitutes, many little more than children, plying their trade. Prostitution became a symbol of the worst excesses of Victorian Britain, and as such were a focus for attempts at change. As with many social ills that attract a variety of attention, prostitution was viewed through a number of different lenses according to the interests of the viewer. By the beginning of the 1840's a number of different groups:- mainly religious groups, major news organizations and women's social groups - began to take notice of the problem of prostitution. One of the major reasons for this new attention, as William Acton noted in his landmark study, Prostitution (1870) was the sheer number of prostitutes now visible on metropolitan streets in general, and London streets in particular. Acton estimated that there were at least 40,000 prostitutes actively working in London alone. It had become impossible to simply ignore the activity as it was so prevalent. The very title of Acton's book shows the variety of different perspectives that were taken on the subject: The basic foundation for the study was moralistic in nature, but as was often the case in Victorian thought, it needed at least a veneer of the rational, scientific thought that had come to such dominance during the Enlightenment and the Industrial Revolution. Thus the "social" and "sanitary" aspects also need to be considered. The concentration on "London" and "Other Large Cities" reflects the concern that these massively growing conurbations were essentially out of control. Prostitution was a visible, terrible sign of this lack of control. Various reasons were put forward to explain why there were so many prostitutes. The idea of the "fallen woman" was prevalent among these, as Walkowitz (1982) suggests. The fallen woman archetype was, of course, an essential element of the Christian theology of the period which often associated any expression of sexuality, and specifically any embodiment of female sexuality, as innately evil and something to be avoided. The "fallen woman" was in fact any woman who had sexual relations with a man outside of marriage, whether she had a single lover or slept with dozens of men a day as her profession. Prostitution was seen as a moral and social problem by many of the writers of the time such as Charles Booth and Henry Mayhew (Walkowitz, 1992). One major 'reason' given for prostitution by contemporary commentators was the rather surprising gender disparity that had been revealed by the 1851 census. This showed that there were 4% more women than men. This implied that about 750,000 women would remain unmarried because there were not enough men to go around. These unmarried females began to be known as "superfluous women" and/or "redundant women" (Bartley, 1999). These designations are telling: a woman's worth is seen purely within her ability to marry a man. Any woman who cannot marry because of a shortage of men is at risk for becoming a prostitute. The doubtful logic that this rather large leap relied upon was that unmarried women had no man to support them and so would need to support themselves through illegitimate means. The idea that all unmarried women would be tempted to

Substance abuse Research Paper Example | Topics and Well Written Essays - 2000 words

Substance abuse - Research Paper Example It shall also discuss how substance abuse can be solved using various social controls. Finally, this study shall also explain the potential social or economic benefits which may result if the recommended changes were to be implemented. This study is being carried out in order to establish a clear and comprehensive understanding of substance abuse as it applies in the workplace. Discussion According to the World Health Organization (2011), substance abuse â€Å"refers to the harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs†. Use of psychoactive substances can lead to dependence syndrome which includes various behavioral, cognitive, and physiological symptoms apparent with the persistent use of the substance. Aside from these symptoms, the user has a persistent need to use the substance and a difficulty in controlling the use of the drug even with the appearance of negative consequences (WHO, 2011). Moreover, after repeated use, there is a tolerance developed for the substance and the failure to use it often causes symptoms of physical withdrawal. Such symptoms manifest with unfavorable outcomes for the user. Depending on the drug or â€Å"substance† of choice, substance abuse can have both positive and negative effects on one’s physiology and psychopathy. First and foremost tobacco brings about feelings of pleasure; it improves performance, and it helps in weight control. It also reduces feelings of hunger and depression (Daly, 2011). However, the nicotine content of cigarettes is addictive; moreover, cigarette smoke causes health hazards like lung cancer, heart disease, peptic ulcer disease, and eventually for some, strokes. Another substance, alcohol serves as a â€Å"pick me up† for many users (Daly, 2011). However, it is actually a depressant as it decreases inhibitions, reduces muscle control, and slurs speech. Excessive use of this substance is likely to cause liver failure, heart disease, and cancers of the esophagus, pancreas, and the stomach (Daly, 2011). Drugs and similar substances cause various effects on the user. Marijuana, for example, creates feelings of pleasure and relaxation; however it can also cause impaired coordination and memory (Daly, 2011). Cocaine causes pleasure and increases one’s alertness; however, it can also lead to paranoia, heart attacks, as well as brain, kidney, and heart damage. Heroin causes feelings of drowsiness, pleasure, and reduced breathing rate; however, abuse of the drug can cause death and trigger complications with the use of dirty needles, complications like destruction of the heart valves, abdominal cramps, confusion, and sweating (Daly, 2011). Methamphetamine is a stimulant and increases alertness, reduces appetite, and increases one’s pleasure; however abuse of the drug can cause heart attacks, high blood pressure, and strokes. Long term effects include hallucinations, weight loss, and heart damage (Daly, 2 011). Other drugs like Ecstasy are stimulants which allow users to participate in all night parties. For some users, it also serves to improve their mood. These substances create various effects on users, and with the abuse of these drugs, the users would likely feel euphoric. The danger is seen with stopping their use which can cause the manifestation of withdrawal symptoms. These symptoms are often difficult to hide in the

Voting in the United States Essay Example | Topics and Well Written Essays - 1250 words

Voting in the United States - Essay Example Originally, the Constitution of the United States did not have specific definitions for the people that were eligible to participate in the voting process. It is believed that in most of the states, Caucasian males were given the right to vote; these people had to be owners of property and had considerable amounts of taxable income. For women, they were only allowed to take part in the voting process in New Jersey, provided they met the set requirements effectively. Currently, democracy in the United States has grown and developed significantly, with many people getting eligibility to participate in the voting exercise, which is meant to give the country new leaders to steer its economic growth and development. However, despite these constitutional provisions, sections of people have not been participating in the voting process in many of the years when elections have been held. This trend has been growing, which is something that has prompted research into some of the possible cause s in the developing trend in some of the Americans.

Older People Care (Social Care) Essay Example | Topics and Well Written Essays - 1750 words

Older People Care (Social Care) - Essay Example According to a survey â€Å"between 1971 and 2009 the proportion of the UK population aged under 16 years decreased from 25.5 percent to 18.7 percent, while the proportion aged 75 and over increased from 4.7 percent to 7.8 percent† (Beaumont 2011). It is expected that in UK, by 2018, citizens above 65 will be more than those in the age group of 16. â€Å" It is estimated that the number of residents aged 90 and over increased by 12 percent between 2002 and 2009, that is from 388,200 to 436,500† (Beaumont 2011). (Measuring National Well-being – Population 2012). The percentage of older women is more in UK than that of men. Due to less number of deaths there is some improvement in the statistics. As women live longer compared to men, the percentage of elderly women is more.† In 2010 there were 2.56 women over the age of 90 for every man of that age† (Population Ageing: Statistics para 2). The chances of elderly women to stay alone are more than that of men. This proportion grows with increasing age. â€Å"Among women aged 75 and over who live in private households in Great Britain, 60 percent live alone compared to 36 percent of men of the same age† (Population Ageing: Statistics 2012). ... Ageism could often have an effect on the options individuals are provided with, this also affect the decisions they take about these options. â€Å"Traditionally, aging has been viewed as a continual process of decline. Unfortunately, this stereotyping results in systematic discrimination that devalues senior citizens and frequently denies them equality. In his review of the attitudes toward aging shown by humor, Pal more (1986) found that elderly people were often portrayed negatively. The humor tended to focus on physical and mental losses, as well as on decreases in sexual attractiveness and drive. Jokes about older women tended to be more negative than those about older men† (Grant para 1996). Confronting the concept of ageism is effectively carried out by the enhancement of positive thinking on the process of aging. A person’s self image depends much on age, the person’s actual age and, the age which the society thinks he or she is and the age which they thi nk they are. But this concept changes when the person reaches the retirement age. When one reaches 65, the society considers the person â€Å"useless† while the person still considers himself or herself an active and responsible member of the society. They tend to behave in a different manner.† These impressions often develop into socially acquired attitudes that affect how we deal with individuals on the basis of their age and in turn affect the stereotyped individual’s self-concept and self –esteem. What changes is not older people’s capacity to be vigorous, productive and creative. Rather, society is unwilling to see seniors as vital and active contributors far beyond traditional retirement age, and many older individuals absorb this concept into own mind sets† (The Effects of

Global Strategic Management Essay Example | Topics and Well Written Essays - 5000 words

Global Strategic Management - Essay Example The industrial gases sold by the company have a variety of uses. They are used by oil and natural gas companies, health care providers, steel and general processing companies, chemical and food processing companies and research institutions such as NASA among others. Most packaged gases are sold to magnetic resonance imaging and electronics industries in the United States of America (United States Securities and Exchange Commission, 2010). Industrial gases are extracted either through separation process or chemical synthesis. Air Products and Chemicals, Inc. is the largest supplier of Helium and Hydrogen in the world. The company has wide global distribution channels (branches) in nearly all continents. The company has branches in Africa (Algeria and South Africa), America (Brazil, Canada and Mexico), Asia (China, Korea, Hong Kong, Malaysia, India, Indonesia, Japan, Singapore, Taiwan and Thailand), Europe (Belgium, Czech Republic, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Slovak Republic, Spain, Turkey and United Kingdom), Middle East (Israel, Qatar, Turkey and United Arab Emirates ) and West Indies (Trinidad and Tobago) among other countries. Air Products and Chemicals, Inc. is performing exceptionally well. ... In 2010, common shares out standing were 213,802,865 which increased from 211,260,264 in 2009. In 2009, packaged gases constituted 25.2 percent of the total market and generated $11.2 billion (United States Securities and Exchange Commission, 2010). Managing globally dispersed operations of Air Products and Chemicals, Inc can be complex and challenging to any manager. Harrison and St. John (2009) argued that managing global firms is challenging to managers because resources, business practices and values vary. However, if the company’s management prepares well for international opportunities through strategic planning and timely implementation, the task would be easier. Strategic management involves a number of functions and actions by all key stakeholders. The actions and functions are performed mainly by the board of directors in consultation with the top management and employees. Identifying and selecting a global governing structure, management systems, networking global o perations, managing physical and non-tangible assets including employees and enhancing their capabilities is critical to strategic global management. It also involves enhancing sharing of information across boarders. Furthermore, the company need to pursue corporate social responsibilities and collaborate with critical stakeholders to gain competitive advantage against other players in the international market. This will enable the company to minimise competitive and environmental risks in the environments in which it operates. Heckscher-Ohlin model According Gandolfo (1998), Heckscher-Ohlin model is an important international trade theory that states that countries produce and export goods and services whose factors of production are abundant and easily available in that country. On

Change management Assignment Example | Topics and Well Written Essays - 1250 words - 3

Change management - Assignment Example Convincing them to see the advantages of the technology, especially information technology can be a hard thing for them, unfortunately, for managers it is all about money and they want to know that every investment they make will have a return to the firm in the form of profits (Dawson, 2015). In this regard, it is easier for a proposal to increase the machinery to gain support and financing from the managers than a proposal to create a new IT system. To make the situation even worse, IT projects do not always have a direct return of investment and it is always hard for the return in investment to be measured in terms of economic returns (Calleam.com, 2013). The main returns that can be achieved from IT investments are efficiency, happier customers, better management of information and other related advantages. These are very hard to measure in term of fiscal numbers. Because of this, it becomes very hard to convince the managers that the IT system will be useful to the firm and that it is a worthy investment (ECameron, Inc, 2011). Yet, without the support of the managers both in terms of the financing and the support to have the organization accept the new system, this can be a big barrier to the success of the project. Employees’ resistance is also another thing that has to be considered. This is especially with regard to change. According to Meliorate (2013), many people are afraid of change because they see it as a risk as opposed to seeing it as an opportunity. The fear of change is even more amplified when Information Technology is the one in consideration. Many employees may look at the project as a potential risk to their jobs (Creech, 2011). This will be caused by a number of factors . First, in the past, it has become evident that IT system can and do replace employees. Because of this, employees may feel that they may end up being victimized by being laid

Computer Uses Essay Example for Free

Computer Uses Essay Today’s technology has changed the view of world. Among them computers are one of the best creations of the technology. Computers are the best closer look of new era’s technology. Computers are very useful in our routine life as a source of entertainment, as a medium of education and as a one way of business. First, Computers play a role of entertainer in our life. We can play a game on the computer. We can also download and upload games from the internet or from the game DVD. We can also enjoy music and movies too. For example, If you want to see movies, you can see it online through internet or you can see movie on DVD. Same way, if you like to listen music, you can upload songs from the CD or you get songs from online from the particular music sites. There are so many sites available on the internet like youtube.com, videoshare.com for the movies and video songs. This way we can get relaxation by using computers. Second is as a source of an education. Computers are the best companion for the students. Computer has many kind of services which can be helpful for the students for instance microsoft word, power point, HTML, java, etc. We can use microsoft word for writing purpose, we can use power point to make slide shows. Moreover, there are so many study sites available for online tutoring. It is really a very easy and cheap way for the study. You can find your any type of study related question to study online. In short, computers make study easy and interesting. Last but not least use of computer is as a medium of e-commerce. Today in our busy world people avoid to waste time for their shopping. Now a day consumers like to buy and sell their stuff online. Best example of online shopping is e-bay. On this particular site you get all necessary things like books, electric and electronic items, clothes etc. Moreover from e-bay, you can sell stuff too. I particularly love this site.

Risks and Challenges to Young People on the Internet

Risks and Challenges to Young People on the Internet Children on the Internet Overview: Nowadays, the internet has become a fundamental facial expression of our lives over recent epoch years and its becoming integral part of our life also its considered as an increasing role of todays culture , especially for children and teenagers, opening us up to a whole globe of knowledge. For whom school work, online gaming, social networking, entertainment and communication are among the most popular activities. However, the lack of common concord about the right overture to educating and protecting children adds further challenges to kid’s online experience and reflection. Additionally, cultural and geographical differences in legal and social norms reflect the fact that there is no universally accepted view of what defines a person as a child or what is appropriate for children, making inappropriate content and behavior difficult to recognize. â€Å"While some online crimes are cross-border in nature and so require global attention, at a national level, policy approaches to regulating content have so far predominantly employed a range of filtering techniques to limit access to or block Internet content[1]. The Internet can be a risky spot for the unwary, particularly children, containing undesired contact includes harassment, cyberbullying, stalking etc. In the meantime, most of the parents are worried about the dangers their children could face on the internet. The most important challenge for all parents is to teach themselves and their youngsters about how to utilize the Internet securely. On the other hand, to help kids maximizing the Internets benefits and minimizing the risks parents should teach their kids to stay safe online and should only make contact with people they already know and not reveal personal information about themselves online without a parent’s permission, includes their full name, email address, postal address, phone number, photo, school address etc.In addition, parents should remain in near touch with their children as they explore the internet to keep them safe and one of the most popular solutions is to install safety software on the parents computer so that they can restrict their child’s online activities to approved websites. History and Background: Almost 40 years ago, the US Defense Department first set the stage for the Internet with a network that was called ARPANET. This was a research program that was begun to discover new ways to link different networks together for government and scientific use[2]. What they hoped to develop was a method of communicating information packets among many computers at the same time. By years this networks get larger with more developed methods and protocols and the networks that resulted became known by the shortened form, the â€Å"Internet†. Now a days, internet is available everywhere and its one of the important things that life cant complete without it makes our life more easier and fast. But in the other hand, everything have the dark side and problems. In this case we are interested in the children and the effect of the internet on them. Children use Internet for many needs such as educational, entertainment and social media needs. Many organizations been published for serving safe internet for children for example: Childrens Internet Protection Act (CIPA) that been signed into law on December 21, 2000[3], they use Internet filters and implement other measures to protect children from harmful online content. Issue selection: Availability of not appropriate material on internet. Contact with Strangers people (who seek to abuse children) Privacy risks from game sites Availability of not appropriate material on internet: Firstly, the meaning of children: are the people under the age of fifteen years old and here we mean by the Not appropriate materials: is a material which is unsuitable for children generally. From multiple points of view the Internet is similar to a huge library, both have substance to teach and entertain, Furthermore, like the substance in a library, not all Internets content is appropriate for children. Libraries create children’s and youthful adults’ sections in order to help youths and their parents to distinguish which materials are fitting for them. However, on the internet, all of the not appropriate content may be equally accessible for all different ages. Arguments: There is a general opinion refers to benefit of governments action of filtering internet of inappropriate material: â€Å"Researchers at the Oxford Internet Institute recognition of the benefits of the control of information on the Internet and Web is certainly feasible, and technological advances do not therefore guarantee greater freedom of speech.(UNESCO,2010)[4] These some opinions support the previous opinion: â€Å"Governments should filter and censor explicit or profane websites, since there is currently very little that prevents children from accessing these sites. ( Efrain). Childrens Internet Protection Act (CIPA): requires that K-12 schools and libraries in the United States use Internet filters and implement other measures to protect children from harmful online content as a condition for federal funding(United States Supreme Court on June 23, 2003). Counter arguments: There is a general opinion advocated for eliminate of governments action of filtering internet of inappropriate material: Father of the Internet Vint Cerf stated that he sees government control of the Internet failing because the Web is almost entirely privately owned (November, 2007)[4] These some opinions support the previous opinion: Human rights denied it is simply a basic human right guaranteed bill of rights to every citizen. The government should not censor the Internet no matter the content because it infringes upon free speech. Analyses: Social Contract Theory: Action: Governments is filtering the internet of inappropriate content. Agents: Citizens, governments. Rights: Free of speech right. Analysis: is it logically acceptable? No the government cant catch everything on internet, people have the right to free speech, government could block non-pornographic web pages that contain scientific facts just because of using similar words. its violating one of the rights so, (The action is wrong.) Rule Utilitarianism: Proposed Rule: Every government is filtering the internet of inappropriate content. Benefit: Less number of children will be exposed to unwanted or harmful materials. More parents will be relief if their childs use the internet. Harms: Some of the non-pornographic sites is filtered Conclusion: The weights of benefits exceed the harms. So the action right. Our opinion In this issue we prefer that government establish a filtering to inappropriate material. Because we see this as the right action that could protect many children and childhood around the world. Contact with Strangers people (who seek to abuse children): Firstly, the meaning of Strangers : is who is neither a friend nor an acquaintance. Abuse and neglect are forms of maltreatment of a child. Somebody may abuse or neglect a child by inflicting harm or by failing to act to prevent harm. Children may be abused by those known to them or more rarely, by a stranger for example, via the internet. They may be abused by an adult or adults, or another child or children. [3] Arguments: This application support contacting children with strangers: whatsApp application don’t ask about the age, as Koum said: We designed our system to be as anonymous as possible. Were not advertisement-driven so we dont need personal databases so they don’t give attention to children that may be abused from strangers [7] Counter arguments: Application advocated for eliminate of contacting children with strangers many social application in App Store take into account the age of the user , as the apple review guidelines mentions :Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable childrens privacy statutes, but must include some useful functionality or entertainment value regardless of the users age [8] Analyses: Kantianism Theory: 1st Formulation: Action: social applications ask the user about his/her age to protect children from strangers. Proposed Rule: every social application ask the user about his/her age. Analysis: is logically acceptable? Yes, parents will feel secure to let their children use internet without being abused. And its not annoying thing for singles. (The action is right) 2nd Formulation: Goal (end): Protecting children from strangers. Mean: there is no mean to end. Analysis: as long there is no mean to end. (The action is right). Social Contract Theory: Agents: user, application provider Rights: asking about the user age doesnt conflict the user privacy as long as its not asking about real name, ID and another detail information. (The action is right) Our opinion: it is Moral for social applications to ask the user about his/her age to protect children from strangers because in the end our first care and matter is to serve a save internet environment that is clean from abusing and neglect children. Privacy risks from game sites: Online gaming has attracted lots of children over the past years. People spend allot of time in front of their computers playing their favorite games. Therefore, Privacy considered as one of the most complex legal issues that faceour society, many sites, such as sties that is interested in a gaming and playing games have little interest in actively profiling their users or discovering personal information about them However, these sites will often collect significant amounts of personal data that may trigger liability risks. Moreover, A lot of choices exist in today’s online gaming environment, most allow players to create online identities as game identifier and most of the game sites take the advantage of these information in real world for example selling these personal information in market. Arguments: Online Gaming has become a major source of entertainment and revenue generation by inventing a fishing ground for online predators and malicious hackers to gain more illicit profit from targeting the children (Hayes, 2008).[5] â€Å"A survey conducted by Federal Trade Commission (FTC) in 1998 supporting that 89% of websites targeted children to collect personal information (Sandwig, 2003).[5] Counter arguments: Children should also be encouraged to interact and discuss with their parents, the various issues they face while accessing internet and especially while giving private information to any personal or organization[6] and parent should also take the full responsibility of using their children the game sites that require filling personal information. Analyses: Kantianism Theory: 1st Formulation: Action: Games sites sell the chilled personal information to third-party partners. Proposed Rule: Every online games sties ask children for extensive personal and family information for marketing purposes. Analysis: is it logically acceptable? No, its totally not acceptable because these websites are taking the advantage of naivety of children to collect their personal information without their parent permeation, so the action is wrong. 2nd Formulation: Goal (end): Profiteering from the personal information of the children. Mean: yes, they use the child naivety as a means to their end which is selling the personal information and take benefit from it. Social Contract Theory: Agent: Game site creator- children. Right: They violated the privacy right which is considered as prudential right, so the action is wrong. Our opinion: In this issue is that we consider it as not moral because no one have the right to expose someone personal information or use it in any way. Summary and Conclusion: As conclusion, we believe that everything in world has good and bad side but its also deepened on the way that how people use it or how people can take the maximum advantages form it. When considering potential benefits and harms of children using the internet, the parents will be the most responsible to be on the positive impacts on children’s learning and take the ability and teach their children how to take responsibility and use the internet in way that will return benefit to them. Finally, we agree that using the internet can benefit children’s education and social development, but children sometimes will be in risk of exposing to inappropriate material that is hateful, or violent in nature, or encourages activities that are dangerous or illegal, However, can we arrange to have benefits without risks of using children the internet, like we mention above its all depend on the parents in the first place and how they will going to take the full responsibility their children. References: [1] internetsociety . (Feb 8, 2014).Children and the Internet.Available: http://www.internetsociety.org/sites/default/files/bp-childrenandtheinternet-20129017-en.pdf [2] The kid’s wendo. (Sept 2000) history of the internet. Available:  http://www.thekidswindow.co.uk/News/Internet_History.htm [3]  Wikipedia . (Paris, 2011). Childrens Internet Protection Act.Available:  http://en.wikipedia.org/wiki/Childrens_Internet_Protection_Act [4] Wikipedia . (Jaeger, 2009).Internet censorship.Available:  http://en.wikipedia.org/wiki/Internet_censorship#cite_note-UNESCO-2011-3 [5] North Yorkshire Safeguarding Children Board (May, 2014).What is child abuse.Available:  http://www.safeguardingchildren.co.uk/section-1.html [6] UKessays. (April, 2012).Children On The Internet Media Essay.  Available:  http://www.ukessays.com/essays/media/children-on-the-internet-media-essay.php [7] Epic (Federal Trade Commission March 6, 2014) In the Matter of WhatsApp, Inc. .Available:  https://epic.org/privacy/ftc/whatsapp/WhatsApp-Complaint.pdf [8] Apple . (April, 2014). Available:  https://developer.apple.com/app-store/review/